Brand guidelines act as rules to keep your brand consistent when applied across different platforms and contexts. This consistency makes for a strong brand identity which builds loyalty and trust with your customers. Today, we’ll use examples from work we did for our client Alison from Alison Bradfield Physiotherapy to show you five elements you … Read more
Content repurposing is an efficient way to reuse content multiple times. Think of it as repackaging your content to suit the different learning styles or platforms your audience enjoys. At Digital Butter, we’re all about learning the best ways to maximise your results for better content. That’s why we’ve picked up a copy of Context … Read more
We love helping people thrive online and in life, which is why we use our blog space to cover topics that will help businesses grow the way they deserve. We see too many great businesses held back by bad marketing. Average photography is a common ball-and-chain dragging down businesses everywhere. This week the wonderful Misha … Read more
Disclosure: Any links to Wise in this post are affiliate links. That means if you click them and sign up, we can get a commission at no extra cost to you! Jump to the Wise vs PayPal comparison Why we chose Wise as a South African Small Business We work remotely and benefit from working … Read more
Over the past few years we have seen the rise of Instagram hashtags and whilst they are everywhere, not many brands know how to use them and get the most value out of them. It’s easy to slap a few hashtags but without a clear understanding of how Instagram hashtags work, what is the point, … Read more
The title is all the introduction you need, below is a list of what we believe to be the 5 best marketing podcasts that will help you grow your business! Storybrand Podcast If you only had time for one podcast, it should be Storybrand. This is the best podcast out there for small businesses (in … Read more
Just like your logo and colours are unique to your brand, brand images also play an important role. Brand photos are images that you have commissioned or take yourself to represent your product, services or overall brand. They can be used on your website, in social media, blog posts and in other marketing materials. Stock … Read more
Improving your social media posts is more than just TEXT appeal We all know the importance of quality content creation but how much effort do you put into the layout of your social media posts? Think about it. Every time we pick up a phone, or switch on a computer, we are bombarded with content. … Read more
Unless you started your business because you have a passion for writing, chances are putting pen to paper (or, more likely, fingers to keyboard) hasn’t played a big role during your entrepreneurial journey. But let’s be real, all that changed when you were tasked with selling your ideal customer on your product or service online. … Read more
Creating and displaying visually appealing social media feeds has become a fundamental part of brand building in the 21st century. Instagram and Facebook have become more popular than ever and brands now have the opportunity to make their social media pages stand out by editing their photos, which you should consider to be brand images, … Read more
You’ve taken a step in the right direction to improve your marketing and help your business succeed.
You’ll hear from us soon!
In the meantime, feel free to check out our blog for ideas and tips to improve your marketing, find us on LinkedIn or follow us on Instagram and Facebook.
Chat soon,
Richard & Robyn
