Gluechem needed an online presence in the form of a website and wanted to update their colours and type and so the packaging/labels of their Industrial Adhesives. They are a B2B company and so wanted a clean and simple yet functional website that get’s their message across with the benefits of working with them and using their products.


We updated their brand colours to portray confidence and warmth with the Orange and trust, dependability and strength with the blues. The colours on opposite sides of the colour wheel are visually stimulating and help each other stand out when paired, giving the brand a dynamic feel. Their type hierarchy was updated to be modern and bold to portray a confident message about their superior products and excellent partnership opportunity. The website was built with Donald Miller’s Storybrand Framework, pulling from best practices of user experience, copywriting and using a story narrative to drive conversions.


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Chat soon,
Richard & Robyn