We’re constantly on the lookout for brands that inspire us. In fact, our designer keeps an ongoing inspiration list organised by industry. Below, we’re sharing the top six from our inspo list of food industry brands.
1. Alta: Chic Italian Restaurant
https://www.altatrattoria.com/
This Australian-based restaurant is serving more than just delicious-looking Italian food. The elegant simplicity of the food on their menu is mirrored in the clean layout of their design. Their strong serif wordmark pays homage to traditional Italian trattorias while establishing them as a modern, unique, and stylish brand.
Their website is simple and functional, but beautifully considered. The minimalist design tells you everything you need to know with subtle pops of warm imagery. The embedded booking system is a nice touch for the user experience.
2. Yellowbird Foods
https://www.yellowbirdfoods.com
Yellowbird Foods, a hot-sauce brand, is just that, hot. Their brand identity screams fun with a signature yellow and a little bird mascot. They have chosen personality-packed typography and cool, retro photography to match. Their website is filled with fun illustrations and animations, which make it a joy to browse.
3. Pimpinella
https://www.pimpinella.cooking/
Pimpinella is a culinary workshop based in Liguria, Italy. Their fresh, welcoming branding perfectly communicates the founders’ expertise and love for cooking. They combine beautiful scenic imagery with a soft hint of yellow for a modern, feminine, and youthful result. The approachable serif font ties all the elements together and welcomes you to their beautiful world of handmade pasta, local flora, and new friends.
4. Algae Cooking Club
This unconventional microalgae oil brand is anything but gross. They’ve inserted fun and flavour into their science-based, eco-friendly brand with bright pops of orange alongside their chunky, personality-filled wordmark. Their clever scroll animation highlights their product features, helping you understand their offering immediately. The cherry on top of their beautiful website is the blog filled with recipes that champion their iconic oil.
5. HeyDay Canning
Uncool canned food is made fun by Heyday Canning Co. Their usually non-glamorous product of canned soups and stews is completely transformed by a loud, fun, delicious-looking brand. They use bright colours, flat illustrations, and retro typography to bring their fresh-looking, flavour-filled meals in a can to life. Their website and packaging are packed with personality, inviting you in with bold patterns and clever copy.
6. Pepette
It’s not only human food brands that can be utterly delicious. Pepette is a French pet food company that’s nailed its look. They use almost no colour but inject fun and playfulness with adorable pet and food illustrations.
The serif typography looks like it’s made to be used in French. It’s elegant and youthful, and the overall look will have stylish pet parents clicking ‘add to cart’. On their website, the imagery adds a feeling of warmth, and wonderful elements such as the ticker bar below bring it all together. Who knew dog food could look so cute?
Bonus: Olio
We’re biased on this one, but the yet-to-launch Olio website packs a punch. The iconic identity, designed by Thomas Pepler, pays homage to oval shapes and the layered typography of vintage alcohol bottles. We designed the website to exude elegance while highlighting the locally sourced, natural ingredients and impeccable quality of the canned cocktails. The striking photography and playful copy come together to get the viewer asking, “When can I try it?”.
Food is Fun!
These 5 food-based brand identities show us that the food and drink space is a playful one filled with colour, illustration, and mouth-watering photography.
If you are designing or looking for an identity for a brand in the food space, don’t forget to add platefuls of personality!
