Visual Brand Identity Design
The face of your business. Your first impression. Visual branding tells your customers who you are and what you’re capable of delivering. More than just a logo, colour palette and typography (although those are all included), your visual branding is a system can help you cut through the noise, captivate and convert.
Visual Brand Identity Services
Logo Design
Your main mark. The logo is the foundation for your brand identity. It’s often your first impression and is how your customers recognise you.
Typography
Typography refers to fonts used across your branding. You should aim to choose a font (or two) that is easy to read, is optimised for print and web, and works in numerous sizes.
Colour Palette
Up to 90% of snap judgments made about products are based on colour alone. Colour communicates your brand personality and helps customers recognise and remember you.
Photography Guidelines
The visual style of your images. This framework dictates the lighting, composition, and mood of your photos. It ensures every picture reflects your brand identity and connects with your audience.
Graphic Elements
The unique shapes, icons, and patterns that support your primary design. These subtle visual cues add depth to your brand story and help create a cohesive, instantly recognisable experience across platforms.
Collateral
The tangible and digital marketing materials used to promote your business. From business cards to brochures, these assets bring your visual identity to life and put your brand directly into your customers' hands.
Visual Brand Identities for businesses like yours...
When Anna came to us, every new collection meant a new shift for the brand. It also meant that the website had to be updated to align with the new pieces. For a small business owner, this constant change is overwhelming. For its customers, it can feel confusing.
Our goal was to give Anna a brand identity that works as a foundation for every collection she creates.
Our goal was to give Anna a brand identity that works as a foundation for every collection she creates.
More than just a logo...
Every brand we design is an integrated system with an overarching conceptual foundation .The elements are very carefully considered elements that play nicely together.
In other words, no, we cannot just redesign your logo...
Let's chat“We really enjoyed working with Robyn and Digital Butter, and ended up with an amazing brand, website, and collateral!”
Austin Tunnell, Founder of Apollo.