Imagine you were at a market and a customer came to you and purchased your products in person. You’d greet them warmly, maybe tell them about your business, and then you’d thank them for their support.
When you’re doing business online, these interactions are replaced by emails. Most businesses stick with the automated copy provided by their website software of choice. However, some businesses use their transactional emails to replicate the personable nature of an in-person interaction.
What Are Transactional Emails?
These are the emails that are automatically sent in response to an action by the customer. Here are a few examples of transactional emails:
- Order confirmation emails
- Password reset emails
- Abandoned cart emails
- Invoices
- Shipping notifications
Now that you know what they are, let’s look at some examples of transactional emails that aren’t boring.
3 Transactional Emails That Communicate Brand Personality
1. UCOOK Password Reset Email
Every great chef has had a Whoops! moment in the kitchen before. They might forget to turn the stove off or maybe they’ve forgotten to salt their soup. UCOOK, who refers to their customers as chefs, leans into the Whoops! moment with their password reset email.
Forgetting your password can be a little frustrating but they’ve met that emotion with warmth and friendliness. The copy reads how a human would speak and features relatable copy such as ‘It happens!’. They’ve even shared a hint to set the customer up for future success.
2. Nette Rose Order Confirmation Email
When it comes to brand tone of voice, Nette Rose is feminine and flirty. Their products are all about female empowerment and encouraging self-love. This email exudes confidence and feels like the type of hype you’d get from a genuine girl’s girl.
They’re able to keep the tone particularly light because an order confirmation doesn’t require specific action from the customer. Instead, this email celebrates that the customer has chosen to buy themselves something lovely from Nette Rose.
3. Anna Rosholt Abandoned Cart Email
When people have abandoned their cart, it could mean a few things. One thing is certain: getting an almost-customer’s attention after you’ve lost it is nearly impossible. Anna Rosholt Jewellery’s playful abandoned cart subject lines are attention-grabbing and bold – just like their jewellery.
When you open the email, the tone is sincere and helpful. The brand places huge importance on excellent customer service which is communicated here.
What Do Your Transactional Emails Say About Your Business?
If they don’t say something about your brand’s personality, we highly recommend you change that. They can edited in the backend of your online store and will make a huge difference in building relationships with your customers.
If you’re unsure about how to do it, we recommend working with an email marketing professional. We keep a list of fantastic small business marketing professionals. Send us an email and we’ll share our best email marketing guru’s details with you!
