Content repurposing is an efficient way to reuse content multiple times. Think of it as repackaging your content to suit the different learning styles or platforms your audience enjoys.
At Digital Butter, we’re all about learning the best ways to maximise your results for better content. That’s why we’ve picked up a copy of Context 10X by Amy Woods and are sharing some insights from the book with you.
These are 5 reasons why you should be repurposing your content.
1. Increases your audience reach
Your audience is available on multiple platforms and enjoys content in different formats. While some enjoy reading, others prefer watching videos, and others have only got time for a quick infographic.
If you’re only creating blog posts, you’re excluding potential fans (and buyers) who don’t like to read. However, if you take that blog content a create a video discussing it as well as an infographic that highlights the most important points, you’ll be able to reach a wider audience.
2. Helps you get found by the search engines
Search Engine Optimization overwhelms the best of us, but there are simple things you can do to boost your search engine rankings.
Content repurposing increases your reach and therefore gives you a greater chance of gaining links from other creators. This increases your domain authority and helps you rank higher.
Search engines also look for repetition of certain keywords and key phrases to match your content with search queries. Content repurposing means you’re able to repeat the same keywords across the various formats of content you’re offering which tells search engines that you’ve covered the topic in detail.
Lastly, content repurposing could result in site visitors spending longer on your page because of the multimedia experience you’re offering. This longer time on the page tells search engines that your content is high quality which helps with your rankings.
3. The rule of 7
This rule is an old marketing trick that’s been around since the 1930s. The idea is that potential customers need to see your brand 7 times before they’re ready to buy from you.
People respond well to repetition, especially in the noisy world we’re living in today. Up to date statistics say that 63% of consumers need to hear company claims 3-5x before they believe them.
Repurposing your content means you can share the same message enough times to convert customers whilst still keeping it fresh and exciting.
4. Touch all of the senses
The best content offers value, often by teaching the audience how to do something. But people learn in different ways, 7 to be exact.
Content repurposing makes it easier for your audience to connect with your message by presenting it in the way they learn best. For example, if they find it easiest to learn by watching, they’ll stick around longer to watch a how-to video than they will if the same how-to was packaged as a podcast.
If you can cater to each of the learning styles, you’ll be able to reach and satisfy a larger portion of your audience.
5. Gain authority and credibility
When you repurpose your content, you’re discovering new and better ways to share your content with the world. The more you create, the more you’ll improve and start becoming an authority in your niche.
Sharing content that reiterates the same ideas will help you become known for those ideas.
The most important thing to remember about content repurposing is that it’s about quality, not quantity. It may feel like you’re trying to squeeze quantity out of everything you do, but it’s really about repurposing one good piece of content ten times instead of creating ten average pieces of content once.
Watch out, you might see this blog repackaged for Pinterest, Twitter, Instagram, Facebook, Podcasts, and YouTube soon 😉