We ❤ social media marketing but we’ll be the first to admit that some of the terminology we use can make things sound daunting and waaaay more complicated than it is. (Sure, mastering tools like SEO, PPC, Google Analytics etc. takes suss and the constant changes in technology keep things interesting, but if you’re marketing in the social space, there are plenty small ways for you to make a huge difference for yourself.) We’ll be sharing some of them in our blogposts, let us know if you find it helpful!
More than just TEXT appeal
We all know the importance of quality content creation but how much effort do you put into the layout of your social media posts?
Think about it. Every time we pick up a phone, or switch on a computer, we are bombarded with content. And expecting social media followers to stop scrolling through their feeds long enough to read it means a post has to make an impact at the get-go. (Who wants to spend hours crafting a social media message and then have it disregarded, unread, because it didn’t grab enough attention on the screen?)
Of course, there’s nothing new about recognising the value of visual appeal in communication. It’s Marketing 101 but applying that thinking to social media requires exactly the same focus and we’d like to share four simple ways for you to make your posts more appealing. (The best bit? They’re easy to implement and they’re FREE!)
1. The art of spacing
Instead of posting one, continuous body of text, which can sometimes be overwhelming for the reader (and risk them scrolling right on past your perfect prose!), split up your sentences or ideas. We’ve been making things easier to read for years, simply by adding bullet points, separating paragraphs, inserting enter spaces and using a bunch of other techniques to break up the text.
2. Emojis 🔥
Surprising as it may sound, adding an emoji can have a real impact on your engagement with an audience. (Yes, really!) Not only can they add to the aesthetic appeal of your post but, depending on the demographic you’re reaching, they can make your brand much more human and approachable! This blogpost by the Social Media Examiner sums it up perfectly.
3. Use Images
4. Keep it short
Research on the most effective post length differs but, as a general rule, shorter is better. According to Buffer, 40-character long posts hit the sweet spot on Facebook (with 86% more engagement than longer ones); tweets have a 17% higher rating when they are limited to 71-100 characters; and posts on LinkedIn get the most shares when they are between 16 and 25 words long.
So how does that look in practice?
So there you have it.
Four ways you can up your social media game without losing any sleep or spending a cent.