Cal & Co

April 2024
Cape Town, South Africa
  • Branding
  • Messaging

Cal&Co is an event co-ordinating business whose mission is to make each client feel like they’re the only client she has. Calsi’s creativity and attention to detail ensure that every event she plans is trendy, luxurious, and unforgettable. 

While Calsi’s business had been growing and evolving over the years, her brand had not. She came to us needing a visual identity to reflect her creative skills and the high-quality work she delivers to her clients.

Logo & Icon Design 

Cal&Co’s previous motif of the bird was important to Calsi and was carried through into the new logo design, sitting upon the ampersand in her wordmark. This illustrative element was further built out into an intricate icon design. 

Typography & Colour Pallete 

The softness of the icon was balanced by geometric typography and vivid colours to ensure the brand remains contemporary and nuanced. Together the brand feels refined but playful, luxurious but modern.

Trendy but Timeless Design 

Because Calsi’s business is very trend-driven, it was a challenge to design something pretty and trendy but still timeless and unique. There are a million pretty brands out there so creating one that stands out while keeping it cute is always challenging. 

Launched & Ready to Grow 

Our team loved seeing Calsi launch her branding with her social media audience. Calsi is building out her portfolio using templates designed as collateral for her new branding. She is a talented creative and business owner and we can’t wait to see what she does next.